The best way to share a blog
It takes a lot of energy, time, and often, research to get each blog post perfect. You’ve worked on the keywords, you’ve got the SEO sorted, it scans well and it’s something you feel good about. It’s finally made it to that ready-to-publish moment, and you know that sharing to social media is the next important step. But what’s the best way to share a blog? Not only are you aiming to get the highest possible engagement for each post to socials, but you also want those click-throughs to your blog.
In my experience, a teaser video – an animation that includes top line information is the best way to publish your blog to socials. This format can demonstrate to the user immediately whether the content is something they’ll find useful. Additionally, creating a video to accompany your post is far more effective than a static image for the following reasons:
- Video has a longer shelf life than photo and is more likely to be shared
- Video tends to perform better (up to 10x better) across all social media platforms
- It’s a great brand awareness tool
- Animated videos are an engaging way to get your message across
When to use video for your social media
Generally blogs contain long-form content broken up by sub-headers to make it more readable. This is the perfect content to adapt for video. Why? You have lots of information to get across, and posting an image with a complicated paragraph of text as an intro is not ideal. Even worse is the image that includes text or bullet points which immediately conveys a lack of professionalism. But video, with its animated structure and higher open and click-through rates across multiple platforms, is a great option.
It also lends itself well to conveying complicated information, because you can break it up into animated slides or frames. And it’s great for announcements because you can really enhance your messaging with flashy graphics that catch the eye.
Other posts that make great video content:
- Introducing new team members
- Latest company achievements
- Photo gallery of an event
- New location announcement
- Product/service launches
Using your header image
Ideally, start by uploading your blog’s header image to whichever animation suite or online application you’re using. I’m a big fan of Canva, which is an online app that’s quick to pick up with impressive features for free. Using the pro version offers even more features and is affordable for individual use at £100 per year.
You’ll want to incorporate your blog header image so when users click on your post which links to your blog, they’ll know immediately that they’ve found the correct content.
Add bullet points from your subheadings
There are a couple of advantages to this. First, your video will be covering all of the top line information you need to share in your teaser video. Secondly, your bullet points should already be that top line information and make logical sense for the content you’re sharing.
If they’re poorly worded or ambiguous as bullet points, this gives you the heads up that you should go back to your blog and fix them. Making sure to get your headings right, including keyword usage, will help in your Google rankings too.
Design with company branding
Not every post needs to look identical, but by using your company branding in your videos, you will reinforce brand recognition. Use your fonts, your brand colours, logo, and your tone of voice to keep that consistency. As you post more frequently, your unique brand will become more recognisable and users will know what to expect from you. That means if they’ve found your content valuable or engaging in the past, they’re more likely to come back for more.
Include a CTA on the last slide
Sometimes it’s easy to overlook the obvious. In this case, that’s the call to action on the last slide or frame. Of course, you’re including a link in the post, but it’s always good to remind people to actually follow that link.
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