Branding, Design & Management
Developing, managing and protecting your brand is essential for brand recognition. All of your published content should be recognisably yours, otherwise you are diluting your brand.
What is branding?
Branding is the unique look and feel of your brand, as well as your tone of voice. Visually it includes your logo, brand colours, and fonts. You want your brand to be instantly recognisable to everyone who's engaging with it. That includes not only external locations like your website and social media, but also internally with presentations and company literature.
It's important to be 100% consistent with how you present your brand as this will help people to recognise and engage with your brand and develop brand loyalty. Consistency with your brand is achieved with brand management and brand protection.
Brand guidelines give you complete design parameters for print, online, even promotional merchandise use. By following your brand guidelines, even if you have a large design team, or are outsourcing to a professional, all of your presence out there in the business world will look consistent.