WHAT IS BRANDING?
In addition to designing, I am also well suited to training your team to take over where my services leave off. Literally, I have so much patience, I've been able to train my dad to update a WordPress website he's taken charge of. He's done beautifully - it does help that he's a fast learner 🙂
Brand guidelines give you complete design parameters for print, online, even promotional merchandise use. By following your brand guidelines, even if you have a large design team, or are outsourcing to a professional, all of your presence out there in the business world will look consistent.