Experience

Why should you trust Tea Break Consulting with your marketing needs? Founder, Lisa Boulton has been employed as a marketing specialist for decades. See recent work history below as SEO & Content Manager at HR GO Plc,  Executive Director at Calaveras Visitors Bureau, and Marketing Director at Cave & Mine Adventures. Plus, find software / application proficiency and recent certifications at the bottom of the page.

HR GO Plc icon

SEO & Content Manager

2021-2022 HR GO Plc, Ashford, Kent, UK

RESPONSIBILITIES: Development and delivery of SEO and social media marketing strategies for multi-national brand (UK, Poland, Australia) recruitment agency. Led partnership with Kent University to develop and deliver quarterly academic research on UK labour market trends to increase brand authority and generate direct sales leads. Provided training on social media best practices for branches across the UK and in Poland.

ACHIEVEMENTS

Increased organic Google search results for main group website by 48.7% in first year.

Grew LinkedIn followers by 25% in 18 months

Generated qualified sales leads from new academic partnership

Increased diversity messaging across content

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Calaveras visitors Bureau icon

Executive Director

2012 - 2019 Calaveras Visitors Bureau, Angels Camp, California, USA

RESPONSIBILITIES: Leading and directing the administrative, operational, sales, marketing and communications function of the Calaveras Visitors Bureau (CVB), Calaveras County, California’s official non-profit, destination marketing organisation supported by public and private funding. Answered to a Board of Directors, and local governments. Presented monthly and annual reports to the Calaveras County Board of Supervisors and the Angels Camp City Council.  Represented the CVB on multiple boards including multi-county regional marketing groups, the Gold Country Visitors Association, and High Sierra Visitors Council, as well as county and multiple city economic development organisations. See annual report for more of an idea on scope of work.

ACHIEVEMENTS

Grew Facebook subscribers from 7,000 to over 50,000

Directly generated at least $25 million in county tourism revenue

Obtained an ROI of $56 for every $1 spent: see report here

Grew consumer tourism spending at least 3-5% year over year

Significantly increased diversity representation in all marketing

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Cave & Mine Adventures logo

Marketing Director

1999 - 2012 Sierra Nevada Recreation Corporation dba Cave & Mine Adventures, Vallecito, California, USA

RESPONSIBILITIES: Development of all marketing for a complex adventure tourism business promoting 3 caves and 2 gold mines in California’s Gold Country. Focused on low/no-cost marketing solutions:

  • Writing articles for publication in travel magazines including Sunset
  • TV and radio news station & travel show coverage
  • Organised location scouting for TV and films (including Matrix)
  • Co-hosting a regional tourism radio show
  • Participating in multi-region marketing partnerships
  • Regional, State, National and International trade shows
  • Developing a free, online photo gallery for journalists to use - resulting in significantly better imagery included with editorial
ACHIEVEMENTS

Increased visitation to locations year on year generating higher profits to shareholders

Achieved prominence for all properties through regional, state and national partnerships

Obtained high Google ranking, low bounce rates & outpaced Alexa ranking on all county destination websites

Achieved status of top California tourism attraction garnering national media attention

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Software Expertise

Both PC and Mac proficient in all of the software listed below.

Adobe IllustratorAdobe Illustrator

Adobe PhotoshopAdobe Photoshop

Adobe InDesignAdobe InDesign

Adobe AcrobatAdobe Acrobat

CanvaCanva

Google AnalyticsGoogle Analytics

SemrushSemrush

Google AdsGoogle Ads

hubspot logo HubSpot

dotdigital logo dotdigital

FacebookFacebook

InstagramInstagram

LinkedInLinkedIn

Microsoft ExcelMicrosoft Excel

Microsoft WordMicrosoft Word

Microsoft PowerpointMicrosoft Powerpoint

KeynoteApple Keynote

YouTubeYouTube

constant contact logo Constant Contact

mailchimp logo Mailchimp

SlackSlack

TeamsMicrosoft Teams

SharepointMicrosoft Sharepoint

WordpressWordPress

UmbracoMicrosoft Umbraco

SquarespaceSquarespace

ShopifyShopify

WixWix

sendinblue logo Sendinblue

iMovie logo iMovie

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Recent Certifications

In marketing, with its ever-changing digital landscape, it's important to keep up with the latest trends and best practices, which is why I like to take industry leading refresher courses.

Hubspot Academy: Inbound Marketing Certified

Hubspot Academy: Social Media Certified

Semrush Academy: Content & SEO Agency Playlist

Open University: Fundamentals of digital marketing