Experience
Why should you trust Tea Break Consulting with your marketing needs? Founder, Lisa Boulton has extensive experience as a senior marketing professional. See recent work history below as SEO & Content Manager at HR GO Plc, Executive Director at Calaveras Visitors Bureau, and Marketing Director at Cave & Mine Adventures. Plus, find software / application proficiency and recent certifications at the bottom of the page. Interesting in hiring? Download Lisa's CV / resume.
SEO & Content Manager
2021-2022 HR GO Plc, Ashford, Kent, UK
In this role, I took a step down in seniority to facilitate my relocation from California back to the UK during the pandemic.
RESPONSIBILITIES: Development and delivery of all SEO, content, and social media marketing strategies for multinational brand (UK, Poland, Australia) recruitment agency for increased engagement and market share. Led partnership with Kent University to develop and deliver quarterly academic research on UK labour market trends to increase brand authority and generate direct sales leads. Provided training on social media best practices for branches across the UK and in Poland.
Increased organic Google search results for main group website by 48.7% in first year.
Grew LinkedIn followers by 25% in 18 months
Generated qualified sales leads from new academic partnership
Increased diversity messaging across content
Executive Director
2012 - 2019 Calaveras Visitors Bureau, Angels Camp, California, USA
RESPONSIBILITIES: Increasing county tourism revenue year on year by developing innovative marketing programs. Leading and directing the administrative, operational, sales, marketing, and communications function of the Calaveras Visitors Bureau (CVB), Calaveras County, California’s official non-profit, destination marketing organisation supported by public and private funding. Answered to a Board of Directors and local governments.
Presented monthly and annual KPI reports to government stakeholders. Represented the CVB on multiple boards including multi-county regional marketing groups - the Gold Country Visitors Association and High Sierra Visitors Council, as well as county and multiple city economic development organisations.
Grew Facebook subscribers from 7,000 to over 50,000
Directly generated at least $25 million in county tourism revenue: see report page 10
Obtained an ROI of $56 for every $1 spent: see report page 7
Grew consumer tourism spending at least 3-5% year over year
Reduced website bounce rate from 32% to just 3.1
Significantly increased diversity representation in all marketing
Marketing Director
1999 - 2012 Sierra Nevada Recreation Corporation dba Cave & Mine Adventures, Vallecito, California, USA
RESPONSIBILITIES: Development of all marketing for a complex adventure tourism business promoting 3 caves and 2 gold mines in California’s Gold Country. Focused on low/no-cost marketing solutions to drive higher visitation rates and increase revenue:
- Writing articles for publication in travel magazines including Sunset
- TV and radio news station & travel show coverage
- Organised location scouting for TV and films (including Matrix)
- Co-hosting a regional tourism radio show
- Participating in multi-region marketing partnerships
- Regional, State, National and International trade shows
- Developing a free, online photo gallery for journalists to use - resulting in significantly better imagery included with editorial
Increased visitation to locations year on year generating higher profits to shareholders
Achieved prominence for all properties through regional, state and national partnerships
Obtained high Google ranking, low bounce rates & outpaced Alexa ranking on all county destination websites
Achieved status of top California tourism attraction garnering national media attention
Software Expertise
Both PC and Mac proficient in all of the software listed below.
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Adobe Acrobat
Canva
Google Analytics
Semrush
Google Ads
HubSpot
dotdigital
Facebook
Instagram
LinkedIn
Microsoft Excel
Microsoft Word
Microsoft Powerpoint
Apple Keynote
YouTube
Constant Contact
Mailchimp
Slack
Microsoft Teams
Microsoft Sharepoint
WordPress
Microsoft Umbraco
Squarespace
Shopify
Wix
Sendinblue
iMovie
Recent Certifications
In marketing, with its ever-changing digital landscape, it's important to keep up with the latest trends and best practices, which is why I like to take industry leading refresher courses.
Hubspot Academy: Inbound Marketing Certified
Hubspot Academy: Social Media Certified
Semrush Academy: Content & SEO Agency Playlist
Open University: Fundamentals of digital marketing
